Marriott’s web3 strategy explained: ‘It’s about amplifying v replacing’

 

Marriott has become an industry pioneer in emergent blockchain-based technologies such as NFTs and VR. Here’s what it has learned.

Marriott International has recently been experimenting with NFTs, AR and VR / Adobe Stock

In late 2021, as the grip of the pandemic began to slacken, Marriott International was in need of a spark – something that would reignite a passion for travel among an audience that, for much of the previous two years, had been living under lockdown.

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