65% of consumers with a disability have abandoned a purchase due to poor accessibility. For our Evolution of E-commerce Deep Dive, accessibility experts from across the marketing industry tell us what needs to be done. 
Just 98% of websites meet basic accessibility needs/ Image via Unsplash
At its core, e-commerce should be something that removes the barriers to a shopping experience for everyone, says Dom Hyans, head of strategy at specialist disability and inclusion marketing agency Purple Goat. “Unfortunately, though. many people are doing it badly.”
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